Nothing In Between

LC-A is dead. Long live LC-A!

Segundo a newsletter que recebi há poucos minutos, vão deixar de produzir a Lomo LC-A. Tenho muita pena, e passo a citar:

«The Bad News: Lomo LC-A Production has stopped

Listen closely and take a seat. Here is the bad news first. The original and one-and-only Lomo LC-A camera has been taken out of production. Some of the most beautiful items ever created (the original VW bug, Constellation, Tupolev, Concorde and Illushin airplanes, Polaroid SX-70’s, Olivetti typewriters, Lambretta scooters, Commodore 64 computers, Wacker Innsbruck, etc.) have disappeared despite the enormous love and respect that they command. According to the LC-A’s Russian factory (LOMO PLC), the LC-A has proven too expensive to continue given their existing structure. As they no longer produce any cameras outside of the LC-A, they lost key manufacturing synergies. Engineers and craftsmen experienced in 35mm cameras are a dying breed. Wages and energy costs have skyrocketed. Our beloved LC-A consists of 450 individual parts, and is extremely labor-intensive to construct. The days of its precise assembly by hand have come to an end and its production is no longer cost-effective within their new structure.»

Dizem que vão criar uma nova, ou nas palavras de “The Six Million Dollar Man“:
«We can rebuild him. We have the technology.
We have the capability to make the world’s first Bionic man.
Steve Austin will be that man. Better than he was before.
Better . . . stronger . . . faster.»

Muda-se “Steve Austin” para LC-A, e vai dar ao mesmo. Espero. Infelizmente, também nas suas palavras:
«The precision and soul of Russian optics, the efficiency of Chinese production, and the Lomographic fever of Austrian ideas & design will forge the camera of your dreams and the Lomo-fied answer to your prayers.»

Estou mesmo a ver, vai ser uma máquina que foca tão bem como um alguém que bebeu vodka a mais, com a alta qualidade dos produtos chineses (não esquecendo as instrucções) a que estamos habituados e com o preço de uma estadia nos Alpes Austriacos.